Caesium

Caesium was an early-stage start-up that aimed to centralize all resources and solutions for freelance work. Within the suite of tools, productivity, billing, and administration features were compiled into a friendly but tech environment.

  • Strategy

    Brand, Product

  • Design

    Logo, Communication, iOS App (UX/UI)

  • Client

    Caesium UG

Caesium_01-min

Solving Big Problems With Small Crafted Solutions​

Caesium is a now-defunct productivity suite that helps users with a complete funnel for their freelance work processes.

 

Users can create projects, track their work time, get real-time statistics on their efficiency, find colleagues to expand their teams, and more importantly, get new leads for their next opportunity, obtained out of all their collected data in the app.

Solving Big Problems With Small Crafted Solutions​

Caesium is a now-defunct productivity suite that helps users with a complete funnel for their freelance work processes.

 

Users can create projects, track their work time, get real-time statistics on their efficiency, find colleagues to expand their teams, and more importantly, get new leads for their next opportunity, obtained out of all their collected data in the app.

Logo Idea

The idea for the logo comes from the singularity of the letter æ which symbolizes the duality of the relationship between freelancers and employees being different but connected.

Caesium_03-min

Brand Values

01

Efficiency​

With Caesium, almost the most important value is to focus and seek maximum efficiency. Users should not waste a minute on any of their work to obtain the best results.

02

Transparency​

It’s very important for employers to know the talent their hiring has a history of real track work, so they know what they are paying for. Also, this is meant for employees to prove their own worth.

03

Collaboration

Another crucial aspect of Caesium is that is a collaborative environment. Freelancers have mastered the collaborations on their daily basis task, so the brand had reflect this.

04

State Of The Art

Caesium is a brand born in a tech and start-up environment so it has to always be at the forefront of new technologies and processes, and responds to new requirements faster than other companies.

Brand Elements

Deep Efficiency

#131820

Dawning Green

#00677D / #00DF81

Orange Dusk

#FF545B / #FFB611

Active White

#F4F4F4

Possitive Grey

#92A4AE

Brand Elements

Caesium_05-min

Deep Efficiency

#131820

Dawning Green

#00677D / #00DF81

Orange Dusk

#FF545B / #FFB611

Active White

#F4F4F4

Possitive Grey

#92A4AE

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