Papilio

Papilio is a media and journalism production company that works focusing on the human side of stories. We worked closely with the founder’s team to come up with a unique brand system and visual direction that fit their brand and company values.

  • Strategy

    Brand, Communication

  • Design

    Logo, SM, Marketing

  • Client

    Papilio Stories

Open Project

look at the world through a more empathetic lense

Papilio is a multimedia production company that explores new narratives combining video, audio, photography, and content to tell stories from a human-centric perspective. Their expertise in journalistic investigations allows them to focus on social issues, providing a comprehensive insight into society’s matters.

They believe that visual storytelling is a powerful tool for social transformation. Using empathy and listening carefully to different experiences to enhance their narratives and reach all kinds of audiences.

Logo Idea

The word papilio is Latin for butterfly. It flies, migrates, adapting to different situations and places to live. And that is the perfect definition for Papilio Stories.

With this logo we wanted to evoke the flight of a butterfly, thus representing the freedom of movement.

Brand Values

01

Versatile

Papilio is more than a multimedia production company. Rooted in their anthropologic expertise, their goal is to create content that conveys dates and figures to a much more complex and versatile type of information.

02

Cheerful

When news or documentaries narrate stories in underdeveloped countries, they tend to highlight the lows and sad stories. Papilio wants to give visibility to all the great, cheerful, and joyful stories that happen every day in these countries.

03

Femenine

Due to their experience in countries where female voices are not always heard, they put special emphasis on their point of view to ensure that stories are equally represented in their documentaries.

04

Flexible

Papilio wants to go beyond the regular media production company, allowing stories to happen through different mediums and channels for a universal understanding of the stories they are trying to tell.

Brand Elements

Academic Spirit

#193938

Instant Fact

#E8AD3C

Earthly Calm

#00AA81

Wisdom Teal

#15797E

Brand Elements

Papilio_10-min

Academic Spirit

#193938

Instant Fact

#E8AD3C

Earthly Calm

#00AA81

Wisdom Teal

#15797E

People First

Papilio’s greatest strength lies in their passion for giving a voice and a face to those stories that are not just numbers or facts but have real lives behind them.

Reassuring the opportunity for those who are regularly left out of the conversation, will allow their stories to be part of a more empathetic conversation.

People First

Papilio’s greatest strength lies in their passion for giving a voice and a face to those stories that are not just numbers or facts but have real lives behind them.

Reassuring the opportunity for those who are regularly left out of the conversation, will allow their stories to be part of a more empathetic conversation.

Tell Us About Your Project

Fill in this form or send us an e-mail with your inquiry.

    Email Us

    You want to say hi? Write us at:
    hello@8y5.studio

    Social Media