Papilio

Papilio is a small multimedia production firm that blends video, audio, photography, and journalism to narrate stories from a human standpoint, providing a comprehensive view of social issues. Their projects are founded on investigative journalism, focusing on social problems.

  • Strategy

    Brand, Communication

  • Design

    Logo, SM, Marketing

  • Client

    Papilio Stories

Open Project

Crafting a brand identity for a multimedia production company

Papilio founders, embarked on a new adventure and entrusted us with creating a new brand identity from scratch. With our expertise and attention to detail, we’re confident that we’ll deliver a unique identity that truly represents the spirit of Papilio.

They believe that visual storytelling is a powerful tool for social transformation. Using empathy and listening carefully to different experiences to enhance their narratives and reach all kinds of audiences.

Brand identity development

At 8y5 digital studio, every brand design project begins by getting to know our clients and understanding their vision. During the design process, our branding team collaborated closely with Papilio’s team to develop a brand identity that reflects their values and differentiates them from competitors.

We interviewed the founders’ team to understand the company’s values and their expectations. Through this process, we identified the elements that aligned with the corporate image and determined the most fitting adjectives to describe it.

Versatile

They aim to create content that conveys dates and figures to more complex and universal information.

Cheerful

News or documentaries about underdeveloped countries are usually portrayed by highlighting tragic and heartbreaking stories. Papilio Stories wants to give visibility to all the great, positive, and joyful stories happening daily in these countries.

Feminine

Due to their experience in countries where women’s voices are not always heard, they emphasize their point of view to ensure that the stories are equally represented in their documentaries.

Flexible

They go beyond the traditional media production company, allowing stories to happen through different mediums and channels for a universal understanding of what they are trying to tell.

At 8y5 digital studio, every brand design project begins by getting to know our clients and understanding their vision. During the design process, our branding team collaborated closely with Papilio’s team to develop a brand identity that reflects their values and differentiates them from competitors.

We interviewed the founders’ team to understand the company’s values and their expectations. Through this process, we identified the elements that aligned with the corporate image and determined the most fitting adjectives to describe it.

Logo idea​

A combination mark is a logo combining a logotype and a logomark. Papilio made the best decision by using a combination mark for their logo. This option provides versatility, allowing the logomark to stand alone or be paired with the logotype, creating a flexible brand identity.


The name Papilio is derived from the Latin term for butterfly.

Butterflies are well-known for their migration skills and ability to adapt to diverse environments. This makes it an ideal name for our client’s multimedia production.


Our logo design takes inspiration from the flight of a butterfly, symbolizing freedom of movement.

Brand elements

Academic Spirit

#193938

Instant Fact

#E8AD3C

Earthly Calm

#00AA81

Wisdom Teal

#15797E

Brand elements

Papilio_10-min

Academic Spirit

#193938

Instant Fact

#E8AD3C

Earthly Calm

#00AA81

Wisdom Teal

#15797E

People first

Papilio’s greatest strength lies in their passion for giving a voice and a face to those stories that are not just numbers or facts but have real lives behind them.

Reassuring the opportunity for those who are regularly left out of the conversation, will allow their stories to be part of a more empathetic conversation.

People first

Papilio’s greatest strength lies in their passion for giving a voice and a face to those stories that are not just numbers or facts but have real lives behind them.

Reassuring the opportunity for those who are regularly left out of the conversation, will allow their stories to be part of a more empathetic conversation.

Tell us about your project

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    hello@8y5.studio

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