Climateers
Climateers is an early-stage startup in Berlin that is passionate about climate change. Its mission is to bring people together and to encourage communities to start behaving sustainably.
Climateers is an early-stage startup in Berlin that is passionate about climate change. Its mission is to bring people together and to encourage communities to start behaving sustainably.
Brand, Communication, Product
Logo Design, Brandbook, Marketing, UX/UI
Climateers
Nowadays, more and more people suffer from climate anxiety. They would like to help fight climate change, but are not sure what to do and sometimes need to feel encouraged to work towards a better future. With this in mind, Climateers was born in 2021.
The most important aspect for Climateers is to bring people together to achieve a sustainable lifestyle by working alongside your friends and accomplish common goals.
Climateers target group is university students, as the younger generations are the avant-garde of change, although nowadays this topic has a wider appeal due to the increase of awareness on this issues.
Climateers aim to improve our world through simple and easy actions. A change made day by day, step by step. We wanted to emphasize this clear and simple concept with a minimalistic feeling.
Furthermore, we wanted to highlight the organic aspect instead of the bigger environmentally-friendly corporate approach, transforming it into a human-scaled concept.
Climateers aim to improve our world through simple and easy actions. A change made day by day, step by step. We wanted to emphasize this clear and simple concept with a minimalistic feeling.
Furthermore, we wanted to highlight the organic aspect instead of the bigger environmentally-friendly corporate approach, transforming it into a human-scaled concept.
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#A9DE1B
#0B5E53
#06CA86
#F2EC64
#FF5151
#520556
The concept of the app is based on matching your goals with detailed actions that will encourage you and your friends to accomplish milestones that will increase both your individual and team stats.
Through gamification, the goal is to introduce a more uplifting and enjoyable dynamic rather than other apps’ approaches focussing on pressuring users pointing at their own guilt for not matching the requirements or achieving their goals.
The concept of the app is based on matching your goals with detailed actions that will encourage you and your friends to accomplish milestones that will increase both your individual and team stats.
Through gamification, the goal is to introduce a more uplifting and enjoyable dynamic rather than other apps’ approaches focussing on pressuring users pointing at their own guilt for not matching the requirements or achieving their goals.
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