Climateers

Climateers is an early-stage startup in Berlin that is passionate about climate change. Its mission is to bring people together and to encourage communities to start behaving sustainably.

  • Strategy

    Brand, Communication, Product

  • Design

    Logo Design, Brandbook, Marketing, UX/UI

  • Client

    Climateers

Open Project

a better platform for a better world all around

Nowadays, more and more people suffer from climate anxiety. They would like to help fight climate change, but are not sure what to do and sometimes need to feel encouraged to work towards a better future. With this in mind, Climateers was born in 2021.

 

The most important aspect for Climateers is to bring people together to achieve a sustainable lifestyle by working alongside your friends and accomplish common goals.

 

Climateers target group is university students, as the younger generations are the avant-garde of change, although nowadays this topic has a wider appeal due to the increase of awareness on this issues.

Brand Idea

Climateers aim to improve our world through simple and easy actions. A change made day by day, step by step. We wanted to emphasize this clear and simple concept with a minimalistic feeling.

Furthermore, we wanted to highlight the organic aspect instead of the bigger environmentally-friendly corporate approach, transforming it into a human-scaled concept.

Brand Idea

Climateers aim to improve our world through simple and easy actions. A change made day by day, step by step. We wanted to emphasize this clear and simple concept with a minimalistic feeling.

Furthermore, we wanted to highlight the organic aspect instead of the bigger environmentally-friendly corporate approach, transforming it into a human-scaled concept.

Logo Idea

Every
Action

Affects Our
Environment

Leaving
A Mark

In Our
Planet

Logo Idea

Every Action

Affects Our Enviroment

Leaving A Mark

In Our Planet

Brand Values

01

Individual vs. Collective

As we are part of a larger community, our goals and, more importantly, our resources to achieve them can expand exponentially through collaboration and by sharing our efforts.

02

Academic vs. Emotional

There’s a real need nowadays to steer our conversation back to facts, to scientific and contrasted reality. But we have to make our audience part of the excitement and joy of the global change they are making.

03

1 Idea, Multiple Solutions

Climateers is the first idea for a broader vision of projects that could potentially enable a larger behavioural change on their users to continue working towards a better future for our planet.

04

Competition vs. Achivement

There’s a real need nowadays to steer our conversation back to facts, to scientific and contrasted reality. But we have to make our audience part of the excitement and joy of the global change they are making.

Brand Elements

Future Leaf

#A9DE1B

Forest Path

#0B5E53

Clearest Water

#06CA86

Exciting Lemon

#F2EC64

Coral Passion

#FF5151

Purple Wisdom

#520556

Brand Elements

Climateers_10-min

Future Leaf

#A9DE1B

Forest Path

#0B5E53

Clearest Water

#06CA86

Exciting Lemon

#F2EC64

Coral Passion

#FF5151

Purple Wisdom

#520556

Leave Your Mark

The concept of the app is based on matching your goals with detailed actions that will encourage you and your friends to accomplish milestones that will increase both your individual and team stats.

Through gamification, the goal is to introduce a more uplifting and enjoyable dynamic rather than other apps’ approaches focussing on pressuring users pointing at their own guilt for not matching the requirements or achieving their goals.

Leave Your Mark

The concept of the app is based on matching your goals with detailed actions that will encourage you and your friends to accomplish milestones that will increase both your individual and team stats.

Through gamification, the goal is to introduce a more uplifting and enjoyable dynamic rather than other apps’ approaches focussing on pressuring users pointing at their own guilt for not matching the requirements or achieving their goals.

Tell Us About Your Project

Fill in this form or send us an e-mail with your inquiry.

    Email Us

    You want to say hi? Write us at:
    hello@8y5.studio

    Social Media